Creating an online store is only the first step in starting a successful eCommerce business. However, you need to develop more sustainable eCommerce strategies to increase sales.
Increasing eCommerce sales is not as hard as you think! No need to stress yourself out in the process. It’s often a combination of small techniques that help you achieve your marketing goals.
In this blog, you shall learn about the best practices to increase eCommerce sales.
Common mistakes in eCommerce. But before getting onto that, let us first look at the common mistakes made by most eCommerce platforms.
Common Mistakes in conducting eCommerce Sales
There are several reasons why an eCommerce website is not performing as it should. Most problems fall into one of these major categories:
- Not enough traffic on the website: The website is not getting enough visitors because of bad SEO.
- Bad customer service: The target audience is not clearly defined, and there are misconceptions about consumer preferences, behavior, and demographics.
- Wrong material of work: This mistake includes using expensive eCommerce platforms and solutions that require basic functionality or are unsuitable for your use case.
- Content problem: Not using different content types and formats, poorly written and poorly designed content will lead to opposing traffic and poor business results.
- Inefficient Pricing: Customers are frustrated by a lack of competitive pricing or poor quality.
- Bad service: The online store does not offer other payment and shipping options.
9 Ways to Increase eCommerce sales
Here are nine ways to increase eCommerce sales without going overboard.
Know your customer
To reach your ideal customers, you must first know who they are.
Building a customer base is an important marketing technique and should be one of the first steps in creating your brand strategy. If you haven’t already, it’s not too late to assemble your team and get to work.
A good customer strategy should include at least the following information.
Who are your customers? (General customer information, profession, marital status, identity)
How can your company help customers? What are the primary and secondary goals and challenges?
Why are they interested? What makes them choose your products and services?
How do you get them? What are the best business and marketing messages, and what is the best platform to deliver them?
Smart use of popups
Most eCommerce sites will give you a popup when you arrive on their website. popup notification works well if you follow a few basic guidelines:-
Just because you might have your mobile app for shopping doesn’t mean you should encourage visitors to download it as soon as they land on your website.
To collect inbound emails, make them valid for your visitors. Give them an instant gratification incentive when they buy right away.
Make sure you don’t use popups that cause problems.
Create an email list
One of the best email marketing strategies is to build an email list. Building an email list is of utmost importance when discussing increasing eCommerce sales. It may not seem very comforting initially, but there are many ways to build an email list for your online store without reinventing the wheel.
Email works best because your customers want to hear from you more than pay attention to paid ads. You have complete control over your email list over other platforms.
Site search precautions
Your visitors will tell you exactly what they want when they ask a search query on the site. Please listen and act accordingly.
Here are some basics to improve your customers’ site search experience.
- Check the questions often, so you know what the most popular searches are.
- Use search query data to guide your marketing, promotional and product decisions.
- Remember, your visitors tell you precisely what they want, so respond accordingly and win.
Develop an effective email marketing strategy
The next obvious step in building an email list is to make it an integral part of your marketing strategy.
You can send a weekly newsletter to all subscribers, but unless it’s the best way to get the most out of your list, that newsletter won’t be relevant to all your audiences.
Instead, segment your audience based on their behavior – what products did they buy from you? What do they want you to get email promotions from?
Look for upsells and cross-sells
Selling to existing customers is more accessible than selling to new customers. Cross-selling encourages customers to purchase related products based on their interests. Encourage the customer to buy products higher than what attracted the customer in the first place.
The common cross-selling strategy is only to cross-sell products related to the first one.
A common upselling strategy is to offer upsells later in the sales funnel, at checkout or on approved pages.
Make your website more trustworthy
You must ensure that your eCommerce site looks trustworthy to new visitors. Millions of fraudulent websites are created every month. Your sales strategy must show that people can trust your business.
You can include the following on your website with some social proof to make it look more trustworthy:-
- SSL Certificate
- 30-day money-back guarantee
- Money insurance
- Comments and testimonials
- Payment method logo
Website Speed
Your website needs to have a good speed. If you’re using a hosted platform for your online store, ensure the apps you use aren’t slowing down your site, and always check your image sizes to avoid inefficient load times.
Make sure you have the right plan, data, and resources to get your site up and running as quickly as possible.
Reduce shopping cart abandonment
There are times when visitors abandon their cart without completing their purchase.
It can happen more often than you’d like, and there’s nothing you can do about it, but you can also adopt ways to reduce it.
There are simple ways to reduce cart abandonment.
- An exit intent popup can make visitors think twice about clicking the “x” button on your store dashboard.
- Use an extra perk in the reminder email you send to the customers. It can be a discount coupon, an extra month of subscription, a loyalty bonus, etc.
Conclusion
Online sales benefit from the constant refinement of their strategies and techniques. The more strategies you implement and the more data you collect, the better you can develop a plan that works in today’s economy. If you implement the above-listed strategy in your business, it will benefit you.
