Many types of advertising platforms are there but the two major advertising platforms out there are- Facebook and then Google. Which one should you use? Today in this blog, we will break down the difference between Facebook advertising and Google advertising and show you which one you should use for your Business? Marketing goes for any business owner if you’re doing drop shipping in e-commerce or you have your own business or even a brick-and-mortar business or if you own a digital marketing agency. Let us break it down on a very basic level why are Facebook and Google different? What are Facebook Ads? Facebook is a social media platform. People go onto Facebook to connect with their friends, look at pictures of their grandchildren, funny videos of cats and memes, and everything like that. So that’s why people are on Facebook, and it’s important to understand that dynamic when you’re trying to advertise on one of these platforms. But is paying for Facebook Ads worth it? Let’s find out. Facebook is one of the best places to advertise with access to an extremely vast audience. Facebook ads refer to paid advertisements created and published on Facebook for the targeted audience. You can target the Audience after studying their specific online behaviors and interests using the targeting options on Facebook. Facebook ads thus provide incredible advertising opportunities if you want to get extremely granular with your Audience. In addition, you can choose exactly how much to spend per day or for the lifetime of the ad by choosing from a wide variety of ad formats to avoid over expenditure on ads. What are Google Ads? Google, on the other hand, is for information and is intent-based. People go on Google intending to find out something and answer a piece of question. Information on the topic that they’re interested in, learning more about anything, etc. Understanding why these platforms exist and what they’re primarily used for is important when figuring out which one to advertise. Are Google Ads worth in 2021? Developed and managed by Google, Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, or product listings. Formerly known as Google AdWords, Google Ads are paid advertisements that show up in search results on google.com. The Pay-per-click (PPC) ads appear above organic results or sometimes to the right of search results, and you pay when someone clicks on your ad. Google Ads also allows advertisers to run ads based on specific goals like driving website visits. In addition, advertisers can customize their budgets and start or stop ads at any time. You can run three types of Google Ads: Search Network campaigns – text form Display Network campaigns – image form Video campaigns – 6 or 15-second videos Facebook Ads vs. Google Ads: Comparison Chart Get a better comparison to know which platform if actually good. Here we have gathered the best data with a comparison chart to understand easily. Google Ads VS Facebook Ads Difference: What’s Best for your Business? Let us deeply understand the difference between the two platforms and then determine which platform will be best suitable for placing advertisements for your Business. Cost Cost and budget is the primary thing to consider when deciding between Facebook Ads and Google Ads. Are you paying when someone sees your ad or clicks on it? How much are you paying for each click? The platform you choose may depend on your advertisements budget. Which is cheaper, Google Ads or Facebook ads? The average CPC for Google Ads is $2.69 billion, but it varies based on different industries. Another aspect to consider is CPA (Cost Per Action), which also affects the ROI. For example, for Facebook Ads, the average cost per action (CPA) across all industries is $18.68, whereas, average CPA in AdWords is $48.96 for search and $75.51 for display. Facebook is impression-based, which means you pay a CPM rate. You pay a certain amount of money for how many people see your ad. Facebook charges you for how many people that ad reached, and you might get zero clicks, but that’s unlikely and an extreme scenario. So, on Facebook, you pay based on how many people see the ad, not how many people take action. Now, Google, on the other hand, is CPC (Cost per click) based. So when somebody clicks on your Google ad, that’s when you get charged. You can show your ad inversely to Facebook. You can show your ad thousands of people, but if nobody clicks on it, you’re not going to pay a single cent. Audience Size and Engagement Facebook and Google both enjoy a tremendous audience base. As of March 2020, Facebook holds 1.73 billion daily active users and 2.60 billion monthly active users, while Google processes over 5.8 billion searches every day. Google enjoys over 90% of the US search market share. Size Facebook and Google both enjoy a tremendous audience base. As of March 2020, Facebook holds 1.73 billion daily active users and 2.60 billion monthly active users, while Google processes over 5.8 billion searches every day. Google enjoys over 90% of the US search market share. Engagement Both platforms have similar audience engagements with a slight difference. 52% of marketers voted Facebook to engage more Audience with their ads than Google. While 45% of marketers said, Google engages their target audience with their ads on Google than Facebook. So, according to numbers, both platforms are safe to incur your money. Target Audience Facebook is a lot better in terms of the targeting options. Look-alike audiences are super powerful, and all of the little micro-targeting, geo-targeting that you can do with Facebook ads is overall better. Now on the other side, Google has a much bigger reach. There are many more users on Google, but it does not offer specific audience targeting opportunities. Advertisement Platforms Facebook is a conglomerate and owns Instagram messenger and WhatsApp, and many other companies on which they can
How to see who shared your Instagram Post on Story?
You uploaded a post on your Instagram feed, and now you are curious to know who shared your post? But, the question is, how to see who shared your Instagram story or post? We will get into the Step-By-Step details in this blog, so read till the end. With 1 billion monthly active users, Instagram is the fastest-growing social media platform. It is no more just a photo-sharing app but also a profitable marketplace for businesses to connect with customers, promote products and services, and build brand reputation. According to a study by Forbes– a majority of companies spend around $25,000 to $100,000 on Influencer Marketing each year. And the number is growing up. Out of 1 billion, a whopping 500 million people use Instagram stories daily. And with the launch of Reshares feature by Instagram, people share posts and feeds they like on their Instagram stories. But the big question is still intact- how can I see who shared my Instagram post? Well, yes, you can see who shared your photos on their Instagram story or post. Why is this important? Not just out of curiosity, but keeping an insight into your post shares, likes, and dislikes is essential to growing your audience and business as well. Simply, to increase Instagram engagement and thus enhance your Instagram followers. It also helps them maintain the Instagram Followers VS Following ideal ratio to maintain Instagram account’s reputation. The Instagram algorithm loves shares. So when you share and save content, it sends alerts to Instagram that this is a good piece of content. You are at the forefront of your potential visitor, which you hope to turn into a follower and then a customer. A shared or saved content means you’ve sparked interest in them and given them some value. What are the steps to see who shared your post on Instagram Story? Before we get into the steps, let me tell you, to view insights and figure out who or what posts are being shared or saved, you need a business account. And you can easily switch from personal to a business or a creator account. Just open your Instagram profile settings, choose “Account,” and tap “Switch to business account” or “Switch to Creator Account.” Also, the person who shares the post (sharer’s account) should also have a business or professional account. Note: There are a few conditions when you can see who shared your post. If those conditions are not true, you will not see the option “View Reshare” mentioned in the steps below. We have mentioned those conditions in the FAQ section below. Now let’s check out the steps in detail. Step 1: Open any Post. Click on the three-dot icon on the side. Step 2: Click on View Story Reshares. Step 3: The page showing all the current public Reshares will appear. Step 4: You can check the name of the person who shared your post. Frequently Asked Questions: [FAQ] #1. What if the “Story Reshares” option is missing? There are a couple of reasons you are missing out on this option. So, if you do not see it anymore, it probably passed the 24 hours since someone reshared. #2. How to ensure whether someone shared my post or not? You can click on the “View Insights” option to check the number of times anyone shared your post. You can also see the “number of people” or how many people saved your post. Note: Only if the person who shared your post on the story has a business or professional account, then only it will count as shares, else the count will remain zero. You can also see the “number of people” or how many people saved your post. How to see all the Instagram posts that mentioned you? Instagram has this #Regram trend where people share posts of other famous or business accounts to gain increased user following. However, they tag the original version to avoid copyrighting. Yet, many share the posts and pictures of popular business brands like cosmetics, fashion, etc., by just mentioning the name in the caption. So, to keep track of all such shares, you can use third-party Instagram management apps. Third-Party Apps to see who shared your Instagram Post The third-party Instagram management apps offer many tools such as an intelligent scheduler, a Bio-Link tool, and many others. The feature “Repost Mention” can help you track all the people who shared your post. Top 5 Instagram Scheduling Apps Top 10 Instagram Management Apps Top Instagram Analytics Apps Conclusion I hope now you know how to see who shared your Instagram posts. Instagram is the most trending and dominating social media platform currently. Reposting or Regramming among Instagrammers is the way people connect on Instagram. Billions of likes, comments, saves, and stories are handed out each day. Keeping an eye on who is interested in your content and tracking the right metrics can help you make better marketing plans. First, you get an idea of how your Instagram marketing efforts are paying off. Besides, you get to know the popularity of your account. If you need help promoting and branding your Instagram account, reach out to us.
Instagram Followers VS Following: What is the ideal Ratio
The trending debate of Instagram Followers vs. Following holds great significance for your business marketing and branding. With Instagram, the Followers vs. Following Ratio is important as it speaks about the credibility and reputation of your account. The Follower to Following Ratio Instagram is occasionally called a Cool Ratio. Why do Followers count on Instagram? The people look at your Instagram ratio- if I have 1000 followers, then the people you follow should be lesser than 1000. Simply put, Instagram accounts with more followers than following tend to be the more popular/well-known ones. Wouldn’t you rather prefer accounts having 20,000 Followers and 200 Following vs. 200 followers and 20,000 followings? But then the real question is- Does your Instagram Ratio (Followers VS Following) matter? However, it is a status thing, yet it will affect your Instagram brand. So let’s look at some facts: Individuals, Business professionals, and influencers resort to Instagram for plenty of opportunities nowadays. Being the 6th most popular social media site with a global user base of over 1 billion active users, you can market your products and services to the right audience on Instagram. And the platform continues to grow. Companies and brands collaborate with influencers to promote and market their products and services innovatively. Most popular social networks worldwide as of April 2025 So, it is obvious from the statistics that Instagram is a great platform for business promotions and brand building. Business owners can easily make a business account and follow best practices to gain more followers. Let’s first understand what is Instagram Following VS Follower Ratio is. Also, what is the ideal Ratio? What is Follow VS Following on Instagram? What does your Follower Ratio Say About You? How does the Follow vs. Following on Instagram Ratio work and impact your brand? The follower ratio gives an idea of the popularity and credibility of your account. Let us look at both cases: 7000 Following 10000 Followers Is it better to have more followers than people you’re following on Instagram? Yes, it appears to be an ideal ratio. It gives the impression that this account has something that many people find interesting and worth following. 10000 Following 7000 Followers People have a misconception that if they follow many, many more people, it will lead to more Followers. But that’s not true. Such a ratio can not influence and attract new followers to your account. Recommendation: You must have heard, Like, Comment, follow people who are more popular to get more followers? That’s true. But you should know what people and accounts to follow. You have to get very relevant followers. So, make sure you Like, comment, and follow related to your business and within your industry. If people from your industry are following you, the Ratio of likes and comments will be way higher, and as a result, you get way more new followers. What is the Ideal Instagram Following VS Followers Ratio So, what is the ideal Ratio? What should be my follower-to-following Ratio on Instagram as a business page? The ideal Ratio is when your number of followers exceeds the number of accounts you follow. A value above 1 means an account has more followers than they are following. The higher the number and the difference, the ‘better.’ How to Calculate Your Instagram Follower-to-Following Ratio? The standard formula to calculate your Instagram follower-to-following Ratio divides your number of followers by the number of people you follow. For example, if you have 12,000 followers and you are following 1,000 accounts, then your Instagram follower to the following Ratio is: 10,000 followers / 1,000 following = 10 For every ten followers, you follow one account. How do you achieve the Ideal Instagram Followers vs. the Following Ratio? Want to monetize your Instagram business or influencer account? If you want to get the ideal followers vs. following Ratio on Instagram, you need to use the best tricks and techniques to gain more organic popularity and followers. In addition, you can use the best Instagram followers apps. Top 6 proven tips to gain more Instagram Followers Follow these five magical tips to become Instafamous genuinely. These are the proven tips to accelerate your Instagram growth. #Tip 1: Post Content consistently and at the right times First, Create visually appealing and emotional content with which people can connect. Second, be consistent in posting your content. People are not on Instagram every single hour. Moreover, strong, consistent content helps followers to know you and your brand identity. So be consistent with your content. You can schedule your content with the best times to post on social media. For example, weekday mornings and early afternoons. #Tip 2: Follow the right people Like, Comment, and follow people and accounts related to the business you are doing. For example, follow people within your industry. The Instagram algorithm looks at how many comments and likes you get on your published images. So, if people from the same industry follow, you get more likes and comments and new followers. #Tip 3: Collaborate with other Influencers You can collaborate with famous Instagram influencers. For example, you can run a giveaway or some offers asking people to repost and tag your content. With this, you get your followers and the followers of the Influencer as well. #Tip 4: Optimize your Bio The Bio should be clear and concise as it represents your brand identity and your work. #Tip 5: Publish Stories Publish Stories and new content regularly to remind people that you’re regularly creating content. #Tip 6: Use the Right Hashtags On Instagram, Posts with hashtags receive more comments and “Likes” than those without them. So, post your content with brand-specific hashtags to get more new followers. Top 10 Instagram Follower Apps to get more Followers Getting real followers on Instagram is not easy, especially starting from scratch. That’s why we put together some useful follower apps for Instagram to help you gain Instagram followers initially. However, in the long run, to avoid getting fake followers, we recommend following the best practices and